Sunday, December 14, 2008

Viewers Like You

I TiVo The NewsHour With Jim Lehrer every Friday because of this episode of The West Wing.

At the end of each "enhanced sponsorship," The NewsHour thanks "Viewers Like You." In the background of this message are images of seven of these viewers in silhouette, each engaged in a different silhouetted activity:

* A man who is sitting on a chair with skinny legs and is pointing a remote screen right.
* A woman bending down with a large still camera, pointing it screen left.
* A man in khakis holding a treat above a small dog who is standing on his hind legs (side note - in freeze frame you can tell the dog is a male)
* A woman with her hair in a bun turning clockwise with her mouth wide open and her arms up as if dancing.
* A man with a shaved head hunched over while playing a very small brass musical instrument.
* Two women with long hair crossing the screen in the foreground and background.

My question is, what demographic do these people represent?

First, I should concede that each of these people at least vaguely represents a different form of the arts - photography, dance, jazz, animal husbandry, TV watching, walking across a screen, standing on hind legs, &tc.

There's also a taste of the amateur or the domestic about the montage - the dog and the remote, but also the hesitancy in the turning woman, who does not turn like a professional dancer, and the woman with the camera, who seems to stop as she bends down to glance at the back of her camera, as if she is not sure she has the settings on the camera right.

But mainly I think we are looking at Yuppies.

Maybe it's the clearly identifiable khakis - in fact, on repeat viewing, I think almost all the men are wearing button down shirts. It could also be the chair the man with the remote is sitting in, which is more of a modern chair than a blue-collar lounge chair like you'd find in a non-yuppie living room.

Or maybe I suspect that those pictured are yuppies because they are enjoying the arts as a leisure activity, which I think of as a very yuppy thing to do.

As is, I suppose, watching PBS.

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